Saturday, August 17, 2019

Promoting the newspaper with a 'postcard selfie'


About 100 years before the selfie image became a part of the social media culture in the early 2000s, the way you told friends and family where you were (this was before long-distance phone calling, too) was to send a postcard.


The above Mobile Register postcard promotion from 1907 is an example of turning such a "postcard selfie" into a marketing campaign. You just filled in your name on this side to let the receiver know where you were. You filled out the delivery address on the other side and applied a one-cent stamp. It's not known if this H.S. Worsham was related to the Press Register’s copyeditor Cliff Worsham.


The post card is from the Wade Hall Postcard Collection, Troy University Library, Special Collections

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